Reviva Tea
Reviving Tea – A Fresh Brand Identity & Digital Experience
Client
Reviva Tea
Type
Responsive Web Design
Industry
Tea
Role
UI | UX | Web Designer
Introduction
Reviva Tea is a modern wellness tea brand rooted in freshness, balance, and everyday rituals that promote mindful living. For this project, I worked as a UI/UX and Brand Designer, re-imagining both the visual identity and digital experience across web and mobile platforms. My goal was to translate the brand’s philosophy into a warm, contemporary experience that feels calming, uplifting, and accessible. By blending traditional tea culture with a clean, modern design language, the experience connects naturally with today’s wellness-focused audience while remaining authentic, inviting, and easy to engage with.
Technologies
Project Description
The client’s requirement was to elevate Reviva Tea from a simple product brand into a recognizable, lifestyle-oriented wellness experience. My role involved shaping the brand identity while designing an intuitive UI/UX system that feels calm, trustworthy, and emotionally engaging.
I began by defining a cohesive visual direction that reflects purity and freshness, using minimalist layouts, soft earthy color palettes, and clear, readable typography. From a UX perspective, I focused on simplifying product discovery and guiding users smoothly through the journey—from first interaction to deeper brand engagement. Information architecture was structured to reduce friction, ensuring users can explore products, benefits, and brand stories effortlessly.
Modern UI trends such as spacious layouts, gentle visual hierarchy, and subtle interactions were applied to keep the experience lightweight and inviting without overwhelming the user. Every design decision was made to reinforce clarity, warmth, and reliability—key principles for a wellness-focused brand.
What makes this project stand out is the seamless alignment between branding and usability. Rather than treating identity and interface separately, the design connects both into one consistent experience, transforming Reviva Tea into a memorable digital brand that feels soothing, modern, and meaningful.
